Globalizing ideal beauty: women, advertising, and the power of marketing
Auteur :
Sutton, D.
Éditeur :
Palgrave Macmillan
ISBN :
9780230611740
Date de publication :
13 oct. 2009
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.