Idea writers, the: copywriting in a new media and marketing era
Auteur :
Iezzi, T. / n/a, N.
Éditeur :
Palgrave Macmillan
ISBN :
9780230613881
Date de publication :
14 déc. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
349 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.