Practical pricing: translating pricing theory into sustainable profit improvement
Auteur :
Calogridis, M.
Éditeur :
Palgrave Macmillan
ISBN :
9780230614604
Date de publication :
29 janv. 2010
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.