Positioning for advantage: techniques and strategies to grow brand value
Auteur :
Whitler, Professor Kimberly A.
Éditeur :
Columbia University Press
ISBN :
9780231189002
Date de publication :
7 sept. 2021
Dimensions :
22,9 x 15,2 cm
Format :
B315
Langue :
Anglais
Pays d'origine :
USA
Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.