Getting price right: the behavioral economics of profitable pricing
Auteur :
Smith, Dr. Gerald
Éditeur :
Columbia University Press
ISBN :
9780231190701
Date de publication :
12 oct. 2021
Dimensions :
22,9 x 15,2 cm
Format :
B315
Langue :
Anglais
Pays d'origine :
USA
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.