One up: creativity, competition, and the global business of video games
Auteur :
van Dreunen, Joost
Éditeur :
Columbia University Press
ISBN :
9780231197526
Date de publication :
6 oct. 2020
Dimensions :
22,9 x 15,2 cm
Format :
B315
Langue :
Anglais
Pays d'origine :
USA
One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.