Digital seeker, the: a guide for digital teams to build winning experiences
Auteur :
Datta, Raj K. De
Éditeur :
Columbia University Press
ISBN :
9780231202206
Date de publication :
1 juin 2021
Dimensions :
21,6 x 14,0 cm
Format :
B315
Langue :
Anglais
Pays d'origine :
USA
Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but why they want it—in order to achieve transformative results.