Inside ibm: lessons of a corporate culture in action
Auteur :
Cortada, James W.
Éditeur :
Columbia University Press
ISBN :
9780231213004
Date de publication :
31 oct. 2023
Dimensions :
23,5 x 15,6 cm
Format :
B315
Langue :
Anglais
Pays d'origine :
USA
What made IBM so successful for such a long time, and what lessons can this iconic corporation teach present-day enterprises? James W. Cortada—a business historian who worked at IBM for many years—pinpoints the crucial role of corporate culture.