Branding as a cultural force: purpose, responsibility, and resonance
Auteur :
Landa, Robin
Éditeur :
Columbia University Press
ISBN :
9780231217057
Date de publication :
6 janv. 2026
Dimensions :
23,5 x 15,6 cm
Format :
B315
Langue :
Anglais
Pays d'origine :
USA
Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.