Managing in the media
Auteur :
Houseley, William / Nicholls, Tom / Southwell, Ron
Éditeur :
Taylor & Francis Ltd
ISBN :
9780240515991
Date de publication :
14 mars 2001
Dimensions :
23,4 x 15,6 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Divided into three sections, this book addresses the essential issues of managing media. It analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.