Radio: the book
Auteur :
Warren, Steve
Éditeur :
Taylor & Francis Ltd
ISBN :
9780240806969
Date de publication :
12 oct. 2004
Dimensions :
28,0 x 21,0 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Suitable for those interested in a career in radio, this guide shares trade secrets and industry know-how. It includes practical advice regarding: radio as a career; programming; relationships with listeners; branding, marketing, and advertising the radio station; research; practical information about management policies; and, radio realities.