Branding tv: principles and practices
Auteur :
McDowell, Walter / Batten, Alan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780240807539
Date de publication :
19 juil. 2005
Dimensions :
23,5 x 19,1 cm
Poids :
310 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Explains the essential principles that underlie successful branding. This book offers many practical strategies to measure, build and manage television brand equity. It shows how the notions of branding are no more prevalent than in the battle for dominance in local news.