Electronic media management, revised
Auteur :
Pringle, Peter / Starr, Michael F
Éditeur :
Taylor & Francis Ltd
ISBN :
9780240808727
Date de publication :
30 mars 2006
Dimensions :
25,4 x 17,8 cm
Poids :
842 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers management theory, audience analysis, broadcast promotion, and marketing.