Managing electronic media: making, marketing, and moving digital content
Auteur :
Van Tassel, Joan / Poe-Howfield, Lisa
Éditeur :
Taylor & Francis Ltd
ISBN :
9780240810201
Date de publication :
3 mars 2010
Dimensions :
23,5 x 19,1 cm
Poids :
800 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.