Effortless experience, the: conquering the new battleground for customer loyalty
Auteur :
Dixon, Matthew / Toman, Nicholas / DeLisi, Rick
Éditeur :
Penguin Books Ltd
ISBN :
9780241003305
Date de publication :
26 sept. 2013
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
336 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.