Hooked: how to build habit-forming products
Auteur :
Eyal, Nir
Éditeur :
Penguin Books Ltd
ISBN :
9780241184837
Date de publication :
6 nov. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
365 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.