Misbehaving: the making of behavioural economics
Auteur :
Thaler, Richard H.
Éditeur :
Penguin Books Ltd
ISBN :
9780241951224
Date de publication :
5 mai 2016
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
315 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.