Enchantment: how to charm, influence and persuade
Auteur :
Kawasaki, Guy
Éditeur :
Penguin Books Ltd
ISBN :
9780241953655
Date de publication :
5 avr. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
225 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. He explains all the tactics you need to enchant.