All business is local: why place matters more than ever in a global, virtual world
Auteur :
Quelch, John / Jocz, Katherine
Éditeur :
Penguin Books Ltd
ISBN :
9780241961643
Date de publication :
23 févr. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
337 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.