Keepers of the flame: nfl films and the rise of sports media
Auteur :
Vogan, Travis
Éditeur :
University of Illinois Press
ISBN :
9780252079917
Date de publication :
12 févr. 2014
Dimensions :
22,9 x 15,2 x 1,8 cm
Poids :
399 g
Langue :
Anglais
Pays d'origine :
USA
NFL Films changed the way Americans view football. This book traces the subsidiary's development from a small independent film production company to the marketing machine that Sports Illustrated named "perhaps the most effective propaganda organ in the history of corporate America."