Growth of a new product: effects of capacity-acquisition policies
Auteur :
Nord, Ole C.
Éditeur :
MIT Press Ltd
ISBN :
9780262640534
Date de publication :
17 mars 2003
Poids :
522 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
USA
This book studies the interaction between a company's capacity-acquisition policy and the growth rate of its new product: it demonstrates how different policies of acquiring manufacturing capacity can either suppress or facilitate this growth rate.