New rhetoric, the: a treatise on argumentation
Auteur :
Perelman, Chaïm / Olbrechts-Tyteca, L.
Éditeur :
University of Notre Dame Press
ISBN :
9780268004460
Date de publication :
30 sept. 1991
Dimensions :
22,9 x 15,2 x 3,0 cm
Poids :
765 g
Langue :
Anglais
Pays d'origine :
USA
The New Rhetoric is founded on the idea that since "argumentation aims at securing the adherence of those to whom it is addressed, it is, in its entirety, relative to the audience to be influenced", says Chaïm Perelman and L. Olbrechts-Tyteca. They rely for their theory of argumentation on the twin concepts of universal and particular audiences.