Advertising
Auteur :
Jefkins, Frank / Yadin, Daniel
Éditeur :
Pearson Education Limited
ISBN :
9780273634355
Date de publication :
21 févr. 2000
Dimensions :
23,4 x 15,8 x 2,2 cm
Poids :
608 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.