Silk road
Auteur :
Ambler, Tim
Éditeur :
Ambler, TimStyles, Chris,
ISBN :
9780273642039
Date de publication :
29 déc. 1999
Dimensions :
23,5 x 15,5 x 1,5 cm
Poids :
382 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Profit and passion in global business In this new era of global competition, the old marketing debate of global vs local is redundant. It has been replaced by the recognition that value creation through international marketing needs to continue. So, how does your company put itself ahead of the rest?