Design in business
Auteur :
Bruce, Margaret / Bessant, John
Éditeur :
Pearson Education Limited
ISBN :
9780273643746
Date de publication :
23 nov. 2001
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous "Total Design Management" making design a part of everyone's concern.