Marketing research: an international approach
Auteur :
Hollensen, Svend
Éditeur :
Hollensen, SvendSchmidt, Marcus,
ISBN :
9780273646358
Date de publication :
11 mai 2006
Dimensions :
24,4 x 18,9 x 3,5 cm
Poids :
1178 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Emphasises on the transformation of secondary and primary data into managerial insights, providing coverage of qualitative and quantitative research methods. This book is a useful resource for business students and managers conducting and using marketing research on a global scale. It also appeals to decision-makers and marketing managers alike.