Wired words: language is the new corporate identity
Auteur :
Morris, Steve
Éditeur :
Morris, Steve
ISBN :
9780273650904
Date de publication :
28 juil. 2000
Dimensions :
21,0 x 17,0 x 1,5 cm
Poids :
397 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
All organizations have their own personality, or corporate DNA. This may affect the way a company writes, communicates and speaks. We need to analyze the personality of a business and develop a coherent approach to language that helps build and strengthen brand impact. Wired words are core to this.