B2b marketing: a radically different approach for business-to-business marketers
Auteur :
Minett, Steve
Éditeur :
Minett, Steve
ISBN :
9780273654254
Date de publication :
26 oct. 2001
Dimensions :
24,3 x 16,3 x 2,3 cm
Poids :
566 g
Format :
Trade paperback (US)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Most marketing books are about marketing to consumers - B2C. More and more marketing opportunities will involve marketing to business - B2B. Here's the definitive guide to B2B marketing.