Marketing management and strategy
Auteur :
Doyle, Peter / Stern, Phil
Éditeur :
Pearson Education Limited
ISBN :
9780273693987
Date de publication :
6 avr. 2006
Dimensions :
26,0 x 19,5 x 2,0 cm
Poids :
1062 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.