Product strategy and management
Auteur :
Baker, Michael / Hart, Susan
Éditeur :
Pearson Education Limited
ISBN :
9780273694502
Date de publication :
26 avr. 2007
Dimensions :
24,8 x 19,1 x 3,0 cm
Poids :
1062 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.