Principles of marketing
Auteur :
Brassington, Frances / Pettitt, Stephen
Éditeur :
Pearson Education Limited
ISBN :
9780273695592
Date de publication :
3 août 2006
Dimensions :
26,6 x 19,7 x 5,0 cm
Poids :
2460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.