Essentials of marketing communications
Auteur :
Blythe, Jim
Éditeur :
Blythe, Jim
ISBN :
9780273702054
Date de publication :
15 déc. 2005
Dimensions :
24,2 x 19,0 x 2,0 cm
Poids :
686 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Designed to provide an overview of the techniques, supporting theories, and strategic and tactical decision-making processes involved in marketing communications, this book presents the theories of marketing communications to consumer behaviour issues. Using case studies, it explains how marketing communications works in practice.