Marketing research with spss
Auteur :
Robbins, Stephen
Éditeur :
Pearson Education Limited
ISBN :
9780273703839
Date de publication :
10 avr. 2008
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
866 g
Format :
book
Langue :
Anglais
Pays d'origine :
Belgique
Suitable for undergraduate students studying marketing research. Marketing Research provides a step-by-step treatment of the major choices facing marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.