Essentials of marketing research
Auteur :
Malhotra, Naresh / Birks, David / Wills, Peter
Éditeur :
Pearson Education Limited
ISBN :
9780273724339
Date de publication :
11 avr. 2013
Dimensions :
26,3 x 19,5 x 1,8 cm
Poids :
906 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.