Essentials of marketing
Auteur :
Brassington, Frances / Pettitt, Stephen
Éditeur :
Pearson Education Limited
ISBN :
9780273727644
Date de publication :
5 oct. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1100 g
Format :
book
Langue :
Anglais
Pays d'origine :
Belgique
Help your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. Written in a concise, lively style, the text is ideal for short introductory courses in marketing.