Strategic brand management: a european perspective
Auteur :
Keller, Kevin / Aperia, Tony / Georgson, Mats
Éditeur :
Pearson Education Limited
ISBN :
9780273737872
Date de publication :
6 déc. 2011
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
1790 g
Format :
book
Langue :
Anglais
Pays d'origine :
Belgique
Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learning, the text teaches your students to make business decisions like real managers.