Essentials of global marketing
Auteur :
Hollensen, Svend
Éditeur :
Pearson Education Limited
ISBN :
9780273756545
Date de publication :
19 juil. 2012
Dimensions :
26,6 x 19,7 x 2,4 cm
Poids :
1004 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Â