Advertising: strategy, creativity and media
Auteur :
Fill, Chris / Hughes, Graham / De Francesco, Scott
Éditeur :
Pearson Education Limited
ISBN :
9780273760894
Date de publication :
1 oct. 2012
Dimensions :
26,6 x 19,4 x 2,0 cm
Poids :
990 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples from around Europe and beyond. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects. Â