Essential guide to marketing planning
Auteur :
Wood, Marian Burk
Éditeur :
Wood, Marian Burk
ISBN :
9780273773634
Date de publication :
15 juil. 2013
Dimensions :
24,4 x 18,9 x 1,6 cm
Poids :
584 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.