Tangled web they weave, the: truth, falsity and advertisers
Auteur :
Preston, Ivan L.
Éditeur :
University of Wisconsin Press
ISBN :
9780299141905
Date de publication :
30 juil. 1994
Dimensions :
23,5 x 16,0 x 2,1 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
USA
The aim of this text is to demonstrate how advertising can better serve its audience. It points out that advertising is full of legal falsity, and argues that the problem with this falsity is not so much the bald lie, as it is the deception, and so calls for regulatory adjustment.