Tangled web they weave, the: truth, falsity and advertisers
Auteur :
University of Wisconsin Press
Éditeur :
University of Wisconsin Press
ISBN :
9780299141943
Date de publication :
30 janv. 1996
Dimensions :
22,6 x 14,9 x 1,3 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
USA
This work aims to demonstrate how advertising can better serve its audience. The author discusses the tools of the advertising trade, and what the law will and will not allow, in his analysis of what's wrong with advertising, how regulation sanctions deception and what reforms are necessary.