Psychology of the consumer and its development: an introduction
Auteur :
Webb, Robert C.
Éditeur :
Springer Science+Business Media
ISBN :
9780306460739
Date de publication :
30 juin 1999
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.