Expectations and the food industry: the impact of color and appearance
Auteur :
Hutchings, John B.
Éditeur :
Springer Science+Business Media
ISBN :
9780306472916
Date de publication :
1 avr. 2003
Dimensions :
23,5 x 15,5 x 1,8 cm
Poids :
504 g
Langue :
Anglais
Pays d'origine :
USA
Tackles expectations and how they arise, expectations associated with strangers involved in the food industry, with the business facade, and advertisement and packaging. This book seeks to help those in various areas of industry who contribute to the visual stimulus experienced by the customer.