Managing innovation: cases from the services industries
Auteur :
National Academy of Engineering,National Academy of Sciences,
Éditeur :
National Academies Press
ISBN :
9780309039260
Date de publication :
1 janv. 1988
Dimensions :
22,9 x 15,2 x 1,9 cm
Poids :
544 g
Langue :
Anglais
Pays d'origine :
USA
Presents case histories that focus on service industries and the technologies that drive them. This book covers innovations, such as Federal Express's system for package tracking, Citicorp's development of the Automated Teller Machine, AT&T's experience with mobiles, the New York Stock Exchange's development of electronic trading, and more.