Evaluating military advertising and recruiting: theory and methodology
Auteur :
National Research Council / Division of Behavioral and Social Sciences and Education / Board on Behavioral, Cognitive, and Sensory Sciences / Committee on the Youth Population and Military Recruitment — Phase II
Éditeur :
National Academies Press
ISBN :
9780309091275
Date de publication :
15 mars 2004
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
Helps the DoD improve its research on advertising and recruiting policies. This book presents a framework for evaluation that links different types of research questions to various research methodologies.