Winning in asia, japanese style: market and nonmarket strategies for success
Éditeur :
St Martin's Press
ISBN :
9780312239107
Date de publication :
22 nov. 2002
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.