Winning in asia, u.s. style: market and nonmarket strategies for success
Éditeur :
St Martin's Press
ISBN :
9780312239114
Date de publication :
12 déc. 2003
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focussing on US investment and trade trends in Asia, as well as original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.