Grinding it out: the making of mcdonalds
Auteur :
Kroc, Ray
Éditeur :
Kroc, Ray
ISBN :
9780312929879
Date de publication :
1 juil. 1990
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
136 g
Format :
book
Langue :
Anglais
Pays d'origine :
USA
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. This book tells his story.