Brand gap, the: revised edition
Auteur :
Neumeier, Marty
Éditeur :
Pearson Education (US)
ISBN :
9780321348104
Date de publication :
1 sept. 2005
Dimensions :
20,3 x 13,5 x 2,2 cm
Poids :
292 g
Langue :
Anglais
Pays d'origine :
Belgique
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.