User is always right, the: a practical guide to creating and using personas for the web
Auteur :
Mulder, Steve
Éditeur :
Mulder, SteveYaar, Ziv,
ISBN :
9780321434531
Date de publication :
21 août 2006
Dimensions :
22,9 x 15,1 x 1,6 cm
Poids :
424 g
Langue :
Anglais
Pays d'origine :
USA
How do we ensure that our Web sites actually give users what they need? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This guide explains how to create and use personas to make your site more successful. It takes you through each step of persona creation.